Amber Craig

How long have you been in your industry?

12 years

Why did you choose your industry?

Because of the uniqueness of being able to help people improve their lives while also doing what you love.

Who are your typical clients?

People who have chronic illness, serious diagnoses or are new to cannabis use.

What do you like best about being in this industry?

Helping people see real improvement in their lives while using a holistic avenue to heal.

What are common problems you see?

Stigma around cannabis usage.

What keeps you up at night?

Reaching more people with our message.

How do you market yourself to grow/expand your business?

We do a lot of organic social media and B2B outreach.

What is your favorite not for profit or charity?

Breaking Free Foundation

What do you enjoy doing in your free time?

Writing, music, being active