“Digital Champions” with Chynell Lee from Code BLK Marketing & PR

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Chynell Lee
President of Marketing at Code BLK Marketing & PR
Website Address: www.codeblk.co

Each week on “Digital Champions,” our host talks to media experts across the country.  This week our host speaks with Chynell Lee from Code BLK Marketing & PR. To learn more, check out www.codeblk.co.

What is your company Elevator pitch when talking about your company?

We are a full-service marketing and PR agency that specializes in engaging campaign creation and exclusive media relations.

What is the biggest change in marketing that you see coming in the next 2 years?

While digital marketing grows content is shifting to a more human approach. Automating systems will allow for personalization in everyday marketing. You see this happening already with email newsletters but I think digital marketing will have faster reactions to online behaviors.

What is one tip that you would give when it comes to digital marketing?

Don’t lose sight of your branding/company vision while just trying to get the sale. Display ads still need to have meaning or else they’re just moving boxes on a website that people have trained their minds to ignore.

What is the main pain point that you solve for your customers?

We help our clients creatively cut through the clutter. With production, thoughtful ad placements and follow-thru with our partners our goal is to set their brand apart and ultimately drive results.