Embark on a journey into the dynamic world of marketing with “Marketing Champions,” where our host connects with media experts from coast to coast every week. Dive deep into compelling conversations that explore the latest trends, groundbreaking strategies, and transformative innovations driving the marketing industry forward. Today, our host, Mike White, spoke with Andy Abramson.
Andy Abramson
CEO of Comunicano, Inc.
Website Address: https://comunicano.net
Short company description:
Comunicano helps startups, growth companies, and companies in transition build the narrative, credibility, and market belief required before customers, partners, investors, and acquirers decide what the company is worth. 65 business exits, $9.7 billion in created value, and 24 years of value creation communications.
If you had one message to get across to future customers, what would it be?
Every business has a story. Some just tell theirs better. We make it the best.
How did you get started in your field of work?
I was selling an ad for my junior high school yearbook, and the owner of a professional sports team asked if I could work in their office. I was 14. Two weeks after I started, they hired a veteran Public Relations and Sports Communications lead, and he asked me to become his assistant. I was promoted from the ticket office ot the PR department and never looked back. He was also my first mentor.
What differentiates you from the competition?
Our results. 65 exits. $9.5 billion returned to founders, investors, and executives, with an ‘A’ list of acquirers. Google (2), eBay, Yahoo, Nokia, IBM, Citrix, Logitech, Vonage (2), Ooma (2), Visa, Dolby, CA, RIM, GoDaddy. Many A-list buyers.
What is one tip that you would give when it comes to marketing?
Be willing to take an unconventional approach.
The biggest change in marketing that you see coming in the next 5 years is?
AI and how people learn to use it to do better work versus just using it.
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