Join us on “Marketing Champions,” where our host connects with media experts from coast to coast every week. Dive deep into compelling conversations that explore the latest trends, groundbreaking strategies, and transformative innovations driving the marketing industry forward. Today, our host, Dave MacCutcheon, spoke with Nick Prajka.
Nick Prajka
Owner of Horse To Water Digital
Website Address: https://www.horsetowaterdigital.com/
Short company description:
Horse to Water Digital is a full-funnel, omni-channel digital media consultancy designed to bridge the gap between business objectives and digital media nuance.
What is your favorite advertising campaign that you have created for a client or participated in?
I love working on campaigns that make for great stories, so these types of campaigns usually include aspects of creative freedom, cool client/brands involved, great client collaboration, end goal success, etc …
Example: Soccer Champions Tour – in 2022 we ran the paid ads for the Soccer Champions Tour, and my team sold out the Rose Bowl arena, setting the record for the year for most in-person attendance at a sporting event on US soil for that year
What is one tip that you would give when it comes to marketing?
Trust yourself – no platform will ever understand your brand’s business objectives better than you do (regardless of what they claim) … there’s no one size fits all answer!
The biggest change in marketing that you see coming in the next 5 years is?
Less power in the buyers’ hands – I don’t think this means agencies will be cut out, as we’re here to help translate digital media nuance into understandable terms for our clients, but the way WE operate in the platform will have less and less freedom as these platforms continue oversimplifying their operations
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