Explore the forefront of marketing strategy on Marketing Champions with Howard Wolpoff, sponsored by Vendasta. Meet industry leaders and discover the secrets behind their most successful campaigns, from digital innovations to timeless branding principles. Today, Howard spoke with Steven Pope.
Steven Pope
Founder of My Amazon Guy
Website Address: https://myamazonguy.com/
Short company description:
Largest independent Amazon agency that helps brands grow sales on Amazon.
How did you get started in your field of work?
Started out my career as a TV reporter and then decided I’d rather be at home in my pajamas at 10:00 at night instead of doing live weather hits in the middle of blizzards. So I found Amazon.
What is one tip that you would give when it comes to marketing?
CTR is the fastest way to grow sales.
The biggest change in marketing that you see coming in the next 5 years is?
Margin crunch and lack of ad space on Amazon.
What is the one specialty that your firm focuses on?
Paid media.
