Magnus Direct Primary Care

Industry: Healthcare / Hospital

Business Size: 1-4

Phone: 904-490-9765

Address:
8421 Baymeadows Road, Ste 1
Jacksonville, Florida 32256

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About Magnus Direct Primary CareMagnus Direct Primary Care is an award-winning, relationship-focused primary care practice in Jacksonville, Florida, founded by board-certified family physician Dr. Sarfaraz Dhanji. Magnus offers adults personalized, accessible healthcare through a membership-based model that allows for longer visits, direct physician access, and a greater focus on prevention and overall wellness. The philosophy is simple: relational medicine, not transactional medicine.

What differentiates you from the competition?What sets Magnus apart is truly knowing our patients. We provide personalized, accessible care with longer visits and direct physician access. Our focus is simple: relational medicine, not transactional medicine.

What are your top selling services or products that your company offers?Our membership model removes the barriers of traditional healthcare, providing longer visits, direct physician access, same or next-day care, and a strong focus on prevention—allowing us to truly know and care for each patient.

If you had one message to get across to future customers, what would it be?You deserve a physician who knows you, listens to you, and has time for you. At Magnus Direct Primary Care, you’re more than a chart or an appointment—you’re part of a relationship built around your health.

What is the biggest marketing challenge that you will face in the upcoming year?My biggest marketing challenge is educating people about Direct Primary Care and its value—showing how accessible, personalized, relationship-based medicine offers a very different experience from traditional healthcare.

What innovations are improving patient care in your facility?We combine the personal physician-patient relationship with modern technology, including direct communication, remote monitoring, advanced diagnostics, and personalized nutrition and preventive care to make healthcare more proactive and accessible.

How is your hospital addressing the growing demand for services?NA

What strategies are in place to retain and support healthcare workers?Our small team creates a close-knit, family-like atmosphere where everyone feels valued and supported. We emphasize teamwork, open communication, mutual respect, and a shared commitment to caring for our patients.

How are you using data or AI to improve health outcomes?We use data and AI to identify health trends, analyze nutrition and laboratory results, and personalize care plans. These tools complement—not replace—the physician-patient relationship, helping us provide more proactive, informed care.

What challenges are you facing post-pandemic?Post-pandemic, patients are facing higher healthcare costs, longer wait times, and difficulty accessing primary care. Our challenge is meeting that growing need while maintaining the accessibility and personal relationships that define our practice.

How do you ensure compassionate care across all departments?My patients become an extension of my friends and family, so their care is deeply personal to me. We treat every patient with the same compassion, respect, and attention we would want for those closest to us.

What’s your outlook on the future of healthcare delivery?I believe healthcare will become more personalized, proactive, and technology-driven, but the human relationship must remain at its core. The future is using innovation to strengthen—not replace—the connection between physician and patient.

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