Embark on a journey into the dynamic world of marketing with “Marketing Champions,” where our host connects with media experts from coast to coast every week. Dive deep into compelling conversations that explore the latest trends, groundbreaking strategies, and transformative innovations driving the marketing industry forward. Today, our hosts, Mike White and Howard Wolpoff, spoke with Jonathan Bentz.
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Jonathan Bentz
Growth Strategist with Direct Online Marketing
Website Address: https://www.directom.com/
Short company description:
Direct Online Marketing (DOM) is a digital marketing agency helping organizations increase visibility, generate qualified leads, improve online sales, and connect marketing activity to revenue.
DOM has worked with clients selling into more than 150 countries. The agency supports organizations across SaaS and technology, healthcare, higher education, eCommerce, manufacturing, export marketing, professional services, and other industries.
The agency combines traditional digital marketing services with newer AI-focused services. These services help businesses appear on Google Search. They also help them appear on Google Ads. They can show up in Google AI Overviews, ChatGPT, Gemini, Perplexity, Copilot, and other discovery platforms.
DOM’s client programs are customized around each organization’s goals, budget, audience, sales process, and performance metrics. The agency uses month-to-month engagements rather than requiring clients to commit to long-term contracts.
The agency places a strong focus on communication, reporting, transparency, and senior strategic involvement. DOM says it works like an extension of a client’s internal marketing team, not a separate outside vendor.
How did you get started in your field of work?
Given an internship in 2004. Was given a floppy disk with a file on it called ‘The SEO Book’ as my training. Was told at the time, ‘Who knows? Maybe you’ll make that a career someday.’ 20+ years later, I’m still here.
What is one tip that you would give when it comes to marketing?
Streamlining the information published about your business in places where you typically can’t ‘control’ what is being said will be critical to your success in the years to come.
The biggest change in marketing that you see coming in the next 5 years is?
AI deciding who gets recommended, who gets the sale, and completing the entire transaction.
What is your favorite advertising campaign that you have created for a client or participated in?
The ‘Stay In PA’ campaign that I conceived and led during my time working an IT services provider in the 2010s.
The Daily News Network, Buzz Tv News, and DAILYBIZBRIEF highlight business professionals, nonprofits, veterans and community leaders on over 40 TV Segments including The Horse’s Mouth, Legacy of Leaders TV, Veterans Buzz TV, Finding Your Frequency, and Buzzworthy Businesses.
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