Ascend2

About Ascend2

Sent to is an original research firm. We provide high-quality and actionable research that companies use for thought leadership, demand generation, brand building, and more. We work with leading companies, including Oracle, Constant Contact, Dun & Bradstreet, Workiva, MailChimp, and more.

What differentiates you from the competition?

We do an excellent job of combining high-quality, original research and storytelling. Our research is very actionable.

What are your top selling services or products that your company offers?

We have an excellent reputation in the industry. We are a small research firm, which makes us very flexible. And we stick to what we do best, research.

If you had one message to get across to future customers, what would it be?

With the growth of AI, you need to use it in smart ways. When it comes to content, you need to have original content and data, so you can leverage the benefits of AI effectively.

What is the biggest marketing challenge that you will face in the upcoming year?

We are always exploring new research topics for our clients. Most of our clients are technology based companies. So the topic of AI and how they can message to their audience how their technology leverages AI to grow businesses.

How has digital publishing changed the industry?Customers are looking to learn about companies before they contact them directly. High-quality content, specifically research, is an excellent way to do that. You have to be unique in your messaging and build trust with your audience. Content makes that possible.

What do you look for when considering new manuscripts or content?We looked to create original research that tells a story that helps our clients and educates the reader.

How do you balance creative vision with market demand?The data from our research guides us in the story that we tell.

What are the biggest challenges facing publishers today?AI is a threat. There’s a lot of generic content that is easily created. But is it impactful? How do you differentiate yourself from the competition?

What’s your approach to discovering new talent?We are able to use individuals as contractors. Find out their skills and work ethic, to determine the level of relationship that we wanna have with them long-term.

How are you integrating multimedia or digital formats?We work with our clients to maximize the value of the research by having them use it in multiple formats. Text, video, and more.

What excites you most about the future of publishing?Each time we do a new research study, we learn about that industry and what is most valuable to the customer.