FIOR scotch

About FIOR scotch

FIOR Scotch
Highland/Speyside blend
43%
First/Only Veteran Owned Scotch
First/Only black owned scotch

What differentiates you from the competition?

FIOR is a US Veteran and Black owned scotch… but that is simply happenstance. I do not expect people to support me because it is black/veteran owned but because it is a great product proven by the many awards/recognition it received.

What are your top selling services or products that your company offers?

First/Only US Veteran Owned Scotch
First/only Black owned scotch

If you had one message to get across to future customers, what would it be?

You can advertise your product as black/woman/veteran/etc owned all you like. That might get u initial support BUT if your product is substandard noone is going to buy round two. Make a good product and people will support.

What is the biggest marketing challenge that you will face in the upcoming year?

Getting into distributors with the ability to reach stores/consumers