Former VP-CMO Church Mutual Insurance Company

About Former VP-CMO Church Mutual Insurance Company

I am the former Vice President and Chief Marketing Officer for Church Mutual Insurance Company. I led the marketing digital transformation effort over my eight year employment, moving us from virtually zero digital capabilities to a leader in our niche.

What differentiates you from the competition?

Not specific to Church Mutual. The emotional connection – understanding that even as technology evolves, we are still connecting with people. Without that connection, we become a commodity.

What are your top selling services or products that your company offers?

NA

If you had one message to get across to future customers, what would it be?

While technologies, experiences, circumstances and user expectations evolve within a changing landscape, one thing remains constant – people. Strive to build credibility, trust and “continue the conversation” in an authentic and emotional manner.

What is the biggest marketing challenge that you will face in the upcoming year?

Not specific to Church Mutual, as I no longer work there. I believe the biggest marketing challenge in the upcoming year for many mid-size businesses are investment priorities and decisions due to economic challenges.