Misnomer Marketing

About Misnomer Marketing

Misnomer Marketing provides expert Fractional CMO services tailored specifically for startups and scale-ups, led by industry veteran Jeff Lerner. Leveraging Jeff’s deep, firsthand experience gained in senior marketing leadership roles, Misnomer implements strategic frameworks and data-driven processes designed to build high-performing, scalable marketing engines. Our approach focuses on execution that delivers significant quantitative impact, working with clients to accelerate pipeline velocity, substantially increase marketing-sourced revenue, and improve overall marketing ROI through robust brand development and differentiation. Jeff’s marketing leadership has contributed to over $425M in VC raised and 4 acquisitions/exits valued at $2.5B