Moving Words Into Action, LLC

About Moving Words Into Action, LLC

Beth Kapes is the president and founder of Moving Words Into Action, LLC. Focused on telling the story that makes a difference for over 20 years, Beth has empowered national corporate and not-for-profit businesses with content marketing throughout the U.S. and abroad. A firm believer in “strategy first,” Beth creates differentiating brand foundations for the ultimate audience engagement. Beth has developed and delivered content strategies and marketing campaigns for global brands including Cleveland Clinic and Parker Hannifin, in addition to serving as managing editor for the 2016 Republican National Committee’s Host Committee. She leads content marketing campaigns for B2B brands across the U.S.

What differentiates you from the competition?

The focus on the human element and personalized stories in the face of AI’s growth.

What are your top selling services or products that your company offers?

Content marketing strategy with a personalized touch.

If you had one message to get across to future customers, what would it be?

Don’t be discouraged by previous content marketing services (e.g., agencies) that didn’t deliver on their promise. There’s a reason why you didn’t achieve ROI with them — I’ll tell you why and how to achieve it.

What is the biggest marketing challenge that you will face in the upcoming year?

The advancement of AI and how to best incorporate into the overall content marketing services I provide.