OODAX

About OODAX

OODAx’s niche is advising pre-series A dual-use/dual-purpose startups on Government Contracting, starting with the Department of Defense and IC. OODAx connects technologies to the warfighter, the Program Executive Office or Program Office with funding and responsibility to accelerate innovation, and the General Officer or Senior Executive that cares. We inform our clients on the legislative leaders that need to be engaged with to win. OODAx hacks the bureaucracy and delivers for clients faster than otherwise possible. Selling to the US Government is hard, and OODAx was created to accelerate delivery of critical technologies to the warfighter faster than otherwise possible.

What differentiates you from the competition?

My experience and past performance in mission engineering with the federal government on some of the biggest AI Programs, Tasks Forces and Projects in the US Government is a major differentiator.

What are your top selling services or products that your company offers?

OODAx excels in Mission Engineering and our clients’ technology to the warfighter and intelligence analyst for feedback and iteration. This approach to Government Contracting works. Palantir, Anduril and so many more succeeded this way.

If you had one message to get across to future customers, what would it be?

OODAx accelerates contract wins. We deliver critical technologies into the hands of the warfighter or intelligence analyst for initial feedback, and to build trust and win. US technology and our people are critical to win the next fight.

What is the biggest marketing challenge that you will face in the upcoming year?

Continuing Resolutions and Government Shutdowns are expected to be the norm for the next three years and managing startup and founder expectations during these times will be important.

What is your approach to helping clients identify and solve key challenges? I help clients build a GovCon strategy from Day One.

How do you tailor your coaching or consulting style to different industries? Critical Technologies span the economy and OODAx has a bench of 1099s with past military experience and domain expertise in the technologies identified by DoD and the IC as critical.

What are the most common misconceptions about consulting? OODAx is not a traditional consultant. We are akin to a systems integrator for business development.

How do you measure the success of your client engagements? Follow-ups for demonstrations or exercise support that result in contract wins.

What trends are influencing the future of consulting and coaching? Mission Engineering is the proven way to win.

What’s the most rewarding part of your work? Winning. When a client calls and tells me, “dude, we won!” And I ask, “have you called your wife and kids?” And the client says, “not yet, you were my first call. I knew I had to call you!”

What skills do you think are essential for future consultants or coaches? If they want to sell to the US Government, it is to be a mission engineer and to work backwards from the warfighter at the edge vice the desk in the pentagon or at one of the service’s systems command.