Podscribe

About Podscribe

Podscribe is the leader in podcast advertising attribution. Podscribe is a comprehensive analytics platform designed to measure and optimize the effectiveness of audio advertising, specifically in podcasts and streaming. Utilizing multi-touch attribution, Podscribe tracks web and in-app events such as views, installs, signups, leads, and purchases by matching IP addresses and leveraging device graphs. It provides detailed performance insights through real-time dashboards and integrates with vari

What differentiates you from the competition?

real-time, centralized, automated and detailed multi-touch attribution, household-level tracking using IP addresses, and integration of first-party data for accurate performance insights. With advanced incrementality measurement and real-time r

What are your top selling services or products that your company offers?

Podscribe’s top products are Pulse, which provides comprehensive attribution and full-funnel event tracking; Verifi, offering real-time delivery reporting and issue alerts; and Scout, delivering detailed show and advertiser intel, competitive insight

If you had one message to get across to future customers, what would it be?

don’t go into podcast advertising blind, stop shooting in the dark. Pixel based attribution exists for podcast advertising.

What is the biggest marketing challenge that you will face in the upcoming year?

Our biggest marketing challenge in the upcoming year is effectively measuring and tracking the success of our inbound lead strategies. We need to identify which content drives the most qualified leads and develop educational, value-added content that