Craig Cooke

How long have you been in your industry?

3 years in current business. 26 years in previous business

Why did you choose your industry?

I chose what I am doing now to be of service to others and sharing my expertise. In my previous business, in 1996, I started a digital first company providing digital transformation work. I chose the industry as I knew it was going to be big.

Who are your typical clients?

Today, I work with entrepreneurs and executives. Small to medium sized businesses.

What do you like best about being in this industry?

Today, I like helping people reach their potential. It’s fulfilling for me.

What are common problems you see?

In this new chapter I am in, I see a lot of people providing coaching, consulting, etc. without the track record of success to necessarily qualify them to provide such services.

What advice/tips do you have for clients?

Depends on the situation. In a high level summary, mindset is crucial for success. I have a framework called the Five Elements of Success that I write about in my book, Business Kung Fu. This framework provides a model for entrepreneurs and professionals to follow in attaining success in their endeavors.

When is your busy season?

N/A

What keeps you up at night?

Nothing. I am in a very good place.

How do you market yourself to grow/expand your business?

I am on a lot of podcasts and I post on social.

How involved are you in the community?

I belong to a number of executive and business professional groups.

What is your favorite not for profit or charity?

I have a friend that started a non-profit for at-risk youth called Guerilla Community Movement. I just joined the advisory board.

What advice would you give to someone thinking of getting into this business?

This new chapter is still new for me so I don’t have much to say here. Other than, make sure you have a track record of success to lean on first.

What do you enjoy doing in your free time?

I am a Doctor of Chinese Energetic Medicine and I work with a lot of people in this capacity. I am also integrating it into my consulting practice.