Hans Bernard Lagerweij

How long have you been in your industry?

25

Why did you choose your industry?

Following my passion for marketing, sales, strategy an hospitality

Who are your typical clients?

Hospitality, start-ups, service focused companies

What do you like best about being in this industry?

Inspiring products

What are common problems you see?

A mismatch between strategy and daily life of the organization; employees have no clue what the direction is

What advice/tips do you have for clients?

Set your strategy, including customer value proposition, analyze the customer journey, optimizing your brand presence at each touch point. Next, communicate to and align your teams – make everyone excited about the direction, everyone should know their role in achieving it, and everyone should be excited. The strategy should be fun, not something from corporate jargon roulette

When is your busy season?

anytime

What keeps you up at night?

New ideas an concepts

How do you market yourself to grow/expand your business?

Linkedin

How involved are you in the community?

Business; I am also a trustee of the Safer Tourism FoundationPrivate; I am a member of two running clubs

What is your favorite not for profit or charity?

Happywhale

What advice would you give to someone thinking of getting into this business?

Think about your personal brand, what is your customer value proposition

What do you enjoy doing in your free time?

Running, diving, travel