Uncover the future of automation and artificial intelligence with “AI Champions”! Join us on Advertising Champions TV to explore how industry pioneers are leveraging AI to revolutionize business, simplify processes, and enhance customer experiences. Dive into real-world success stories that showcase AI’s transformative power across industries. From cutting-edge tools to practical strategies, discover how AI is shaping the future of work and innovation. Whether you’re curious about machine learning, automation, or AI-driven insights, “AI Champions” delivers the knowledge to help you stay ahead in the age of intelligent technology. Today, our hosts, Mike White and Jae Scarborough, spoke with Travis Moh and Mark Kapczynski.
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Travis Moh
CEO of AdPush Media
Website Address: https://Adpushmedia.com
Short company description:
We launch and scale ads and webinars for estate planning attorneys/lawyers to close more clients.
Mark Kapczynski
Managing Director of Kontrol Media
Website Address: https://kontrolmedia.com/
Short company description:
Kontrol Media works with major brands to reach high-intent audiences to drive direct growth in revenue and lead generation. We build programs and partnerships to deliver long-term consistent growth.
How is AI transforming the way businesses approach customer engagement and personalization?
Moh: In my opinion, the approach to using AI is the middleman. There’s still a human who hands off or signs off on the work, but as AI advances, you can make things look less like AI and do them 10x faster, without relying on an employee. It’s a tool; it is what it is.
Kapczynski: We use AI from market research through campaign and program execution, including results tracking and optimization.
Can you give an example of an AI-powered tool or strategy that’s made a significant impact on your work?
Moh: Diagnosing bottlenecks with data quicker with ads. Also, another big one is ad creative. With Meta’s Andromeda update, it loves creative diversity, and AI done right can produce a high volume of high-quality ads to keep up.
Kapczynski: We use AI to generate content for our clients, then use it to drive lead generation or customer acquisition, while using AI to generate reports.
What ethical considerations do you keep in mind when integrating AI into your processes?
Moh: I still always have a human sign off on production, especially with ad production, and have the AI list all sources of information it claims so there’s verified proof.
Kapczynski: Since we use AI for content creation, we’re hyper-aware of rights and content accuracy.
What excites you the most about the future potential of AI in your field?
Moh: It’s already disrupted the advertising and law industry. If you adopt early, you’ll be able to handle more legal work, which means we can fill up more webinars and calendars of qualified prospects.
Kapczynski: The excitement is being able to manage complex bespoke programs without a ton of manual intervention.
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