Step into the world of success and innovation with Real Estate Champions, a compelling TV show that highlights the exceptional leaders, agents, and investors shaping the real estate industry. Each episode uncovers the strategies, leadership, and insights that fuel the success of industry trailblazers, offering practical takeaways for professionals across residential, commercial, and investment real estate.
Real Estate Champions brings together top professionals and thought leaders from various sectors of real estate, including residential, commercial, and property development. These influential guests share their journeys, expertise, and advice to inspire and empower the next wave of real estate leaders and entrepreneurs. Today our hosts, Sarah Olson spoke with Sharon Giannelli.
Sharon Giannelli
Realtor at Realty ONE Group Elevate
Website Address: https://www.sharongiannellirealestate.com
Short company description:
Full service Real Estate Brokerage services North East Florida
What is the biggest marketing challenge that you will face in the upcoming year?
Convincing marketers about the value of targeting seniors when selling their products or services, rather than younger people, as seniors will remain a prime consumer force for the next two decades.
If you had one message to get across to future customers, what would it be?
Seniors are no different than younger consumers. They don’t want to simply live out their lives comfortably. They want to be valued. They want the dignity and respect they deserve for their stage and position in life. And they want to thrive.
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