Choice PharmD LLC

Business Size: 5-10
Phone: (904) 885-2785

Address:
11555 Central Pkwy STE 504
Jacksonville, Florida 32224

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About Choice PharmD LLCChoice PharmD LLC provides pharmacist-driven therapeutic guidance for infectious disease molecular diagnostic testing. We integrate directly with laboratory information systems to deliver enhanced PharmD reports that include clinical interpretation of detected pathogens and resistance genes, evidence-based treatment considerations, and direct pharmacist access. Our model combines rapid turnaround time, cost-effectiveness, and individualized clinical review to help laboratories differentiate their offerings and support providers in delivering precise, stewardship-focused antimicrobial therapy.
What differentiates you from the competition?Every result is individually reviewed by a clinical pharmacist, not just an algorithm. We deliver rapid turnaround, cost-effective pricing, strong customer relationships, and avoid insurance billing models that create compliance risk or patient bills
What are your top selling services or products that your company offers?Our PharmD Report integrates directly into a lab’s workflow, providing interpretation, evidence-based regimens, medication pricing insight, and live pharmacist access within minutes, enhancing the value of the lab’s core diagnostic product.
If you had one message to get across to future customers, what would it be?Pharmacist-driven therapeutic guidance for infectious disease testing that delivers real clinical value, rapid turnaround, and cost-effective differentiation for laboratories.
What is the biggest marketing challenge that you will face in the upcoming year?Shifting industry perception from AI-only clinical decision support tools toward pharmacist-reviewed therapeutic guidance, while expanding brand recognition beyond our existing lab network.

What innovations are improving patient care in your facility?At Choice PharmD, our innovation lies in bridging molecular diagnostics with pharmacist-driven therapeutic interpretation. We’ve built custom software that integrates directly with laboratory information systems, allowing us to generate pharmacist-reviewed therapeutic guidance within minutes of test results. This ensures providers receive not just data, but clinically actionable recommendations grounded in evidence-based infectious disease guidelines. By combining speed, cost-efficiency, and human clinical expertise, we help providers treat infections more precisely and responsibly.

How is your hospital addressing the growing demand for services?While we are not a hospital, we support hospitals and laboratories by improving efficiency and reducing the burden on clinical teams. Our rapid turnaround time, typically within 11–15 minutes, helps providers make faster decisions without having to independently interpret complex molecular diagnostic results. By embedding therapeutic guidance directly into lab reports, we streamline workflows and reduce the time clinicians spend researching treatment options. This scalability allows healthcare systems to handle higher volumes without compromising quality.

What strategies are in place to retain and support healthcare workers?We recognize that healthcare professionals are under immense pressure. Our model is designed to support them, not replace them. By offering direct access to a live clinical pharmacist for consultation, we create an added layer of interdisciplinary collaboration. Internally, we prioritize clear communication, strong work ethic, and resilience. We aim to build a team culture grounded in integrity and shared clinical purpose, ensuring our pharmacists feel valued and empowered to deliver meaningful impact.

How are you using data or AI to improve health outcomes?We utilize clinical algorithms informed by IDSA, CDC, WHO, and peer-reviewed literature to guide therapeutic recommendations. However, our key differentiator is that every report is reviewed by a licensed clinical pharmacist. While AI can assist with efficiency, we believe complex infectious disease cases require professional judgment. By combining structured data processing with individualized pharmacist review, we deliver both speed and clinical nuance, ultimately improving antimicrobial stewardship and patient outcomes.

What challenges are you facing post-pandemic?Post-pandemic, the healthcare landscape is more competitive and technology-driven. There is increasing reliance on AI-only solutions, pressure on costs, and staffing shortages across healthcare settings. Additionally, antimicrobial resistance continues to rise, making stewardship more critical than ever. Our challenge is educating the market that pharmacist-driven expertise remains essential in ensuring safe, precise antimicrobial therapy.

How do you ensure compassionate care across all departments?Although we operate in a laboratory-integrated model, compassionate care remains central to our work. Every result is individually reviewed by a pharmacist who considers clinical context, resistance patterns, and treatment history when available. We are mindful that behind every lab result is a patient. Our commitment to stewardship is ultimately about protecting both individual patients and the broader community from antimicrobial resistance.

What’s your outlook on the future of healthcare delivery?The future of healthcare will require both advanced diagnostics and responsible therapeutic decision-making. Molecular testing will continue to expand, but interpretation will be the key differentiator. We believe the most effective healthcare delivery model will combine technology efficiency with clinician expertise. Pharmacist-driven decision support, integrated directly into diagnostic workflows, will play a growing role in improving outcomes, reducing resistance, and lowering overall healthcare costs.

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