Senior Housing / Silver Treasures Senior Living

About Senior Housing / Silver Treasures Senior Living

Boutique provider of Senior Housing, operating in 4 states, 450+ beds, also provider of a franchise business model with 4 active franchises. Offering assisted lving, memory care, independent living, and 55+ Active Adult.

What differentiates you from the competition?

Niche size to optimize operational efficiency which in turn trickles down to a more affordable lifestyle for the senior population

What are your top selling services or products that your company offers?

Stronger care to resident ratio with a better focus on one-on-one care.

If you had one message to get across to future customers, what would it be?

Compare apples to apples. What are you the end consumer getting for the extra $2000-$4000 more per month?

What is the biggest marketing challenge that you will face in the upcoming year?

Resident acquisition and conversion with limited budget

What innovations are improving patient care in your facility? We are just looking at using more Ai generated software and technologies. Currently, how we use universal worker concepts allows residents and caregivers to build rapport a stronger level it also assists with gaps in communication which can be a huge issue in larger facilities.

How is your hospital addressing the growing demand for services? Expansion of beds and units through strong operational performance and leverage.

What strategies are in place to retain and support healthcare workers? Retention is difficult as is employee acquisitions. You can’t just throw money at them it only last for so long. It’s the smaller things like knowing names, the holidays, giving accolades, being grateful showing through actions not just words.

How do you ensure compassionate care across all departments? Universal worker concepts allow us to move from department to department without losing the reason we do what we do and that is compassion for caring for someone.

What’s your outlook on the future of healthcare delivery? 50 smaller facilities placed strategically in offshoot or rural areas that invite us in as the town care center.