Craft

About Craft

I am the Chief Marketing Officer and founder at Craft, and together with my team, I provide consulting, interim, and fractional marketing and leadership services for small to medium-sized companies in the $5 million to $100 million range. We focus on the strategic and analytical aspects of marketing, taking a holistic approach to drive business growth.

In our process of defining growth strategies, we identify the right markets, ideal customers, messaging, and competitive differentiators by conducting research to gather the necessary insights for building effective and efficient plans.

What differentiates you from the competition?

Board experience as a CMO, business owner, agency, and client-side history. Woeked with startups, to mutli-natinoal organizations, but B2B and B2C.

What are your top selling services or products that your company offers?

The intimacy we develop with our clients’ market.

If you had one message to get across to future customers, what would it be?

Strategy before tactics.

What is the biggest marketing challenge that you will face in the upcoming year?

Balancing new business generation with doing the work.