On “Media Champions,” our host, Greg Kirkham, speaks with experts and professionals from across the country operating in the media space. In this segment, Greg spoke with Joseph Salcedo of WDM.
Short company description:
Social Media & Google Ad Specialist
What was your first job in Media?
I worked at a branding company in college
What is the biggest change in marketing that you see coming in the next 2 years?
AI
Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?
Resources – you get way more resources when you manage a team. Its rare to find 1 person who’s good at everything, and even if you did, they only have a limited bandwidth before you have to find another unicorn.
What is one tip that you would give when it comes to digital marketing?
KISS – Keep It Simple Stupid
What percent of your advertising service offerings does traditional media buying make up?
100%
