Welcome to “Brand Champions,” where we dive deep into the art and science of building unforgettable brands. Join us on Advertising Champions TV as branding gurus share their secrets to creating brand loyalty and driving impact. Discover the strategies behind iconic brand stories and learn how to stand out in a competitive marketplace. Today, our host, Janine Hogan, spoke with Angela Snyder.
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Angela Snyder
LinkedIn and Personal Brand Strategist
Website Address: https://angelasnyderconsulting.com
Short company description:
Angela Snyder Consulting is a LinkedIn strategy and personal brand firm helping founders, executives, and teams build authority, visibility, and opportunity on LinkedIn through coaching, consulting, strategy, ghostwriting, and trainings.
How do you help a brand maintain consistency across multiple channels and platforms?
I only focus on personal brands on LinkedIn. Organic only. During onboarding, I look at their other channels and platforms to get an idea of what message they want to get across.
Can you share a rebranding project that taught you valuable lessons about brand identity?
I haven’t worked on a rebranding project, I work 1:1 with people (founders and execs) on building their personal brands on LinkedIn.
What strategies do you use to build and maintain brand loyalty in a competitive market?
I lean into storytelling and being vulnerable, so my clients can build trust and relationships on the platform.
What’s your approach to navigating a brand crisis and rebuilding trust with audiences?
You build and maintain trust through consistency and transparency. This is what I help my clients with.
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