Uncover the future of automation and artificial intelligence with “AI Champions”! Join us on Advertising Champions TV to explore how industry pioneers are leveraging AI to revolutionize business, simplify processes, and enhance customer experiences. Dive into real-world success stories that showcase AI’s transformative power across industries. From cutting-edge tools to practical strategies, discover how AI is shaping the future of work and innovation. Whether you’re curious about machine learning, automation, or AI-driven insights, “AI Champions” delivers the knowledge to help you stay ahead in the age of intelligent technology. Today, our hosts, Mike White and Jae Scarborough, spoke with Kristin Zhivago.
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Kristin Zhivago
Zhivago Partners at Zhivago Partners
Website Address: https://zhivagopartners.com
Short company description:
Zhivago Partners helps B2B companies grow revenue by identifying and removing Sales Stoppers that keep customers from buying. The team combines customer insights, strategy, and hands-on implementation to strengthen messaging, shorten sales cycles, and improve returns on growth investments.
CEO Kristin Zhivago spent years as a revenue coach interviewing thousands of customers for hundreds of companies, mostly in the tech business, including Dow Jones and IBM. She is the author of the 5-star book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy. The company uses tech to automate and scale, and is building AI-based tools for clients for client intelligence, tracking and optimization, and market analysis.
What is the biggest marketing challenge that you will face in the upcoming year?
Convincing CEOs how much more they will get out of their marketing budget if they actually know what customers think.
If you had one message to get across to future customers, what would it be?
Guessing doesn’t pay.
What differentiates you from the competition?
Decades in tech, experts in customer behaviors.
How is AI transforming the way businesses approach customer engagement and personalization?
Well and poorly. Well in the sense that interactions can be made more efficient and processes improved, but poorly in that there is no substitute for knowing what customers think, rather than assuming.
Can you give an example of an AI-powered tool or strategy that’s made a significant impact on your work?
We use AI extensively for market, industry, and competitive research. We also use it to improve outreach campaigns.
What ethical considerations do you keep in mind when integrating AI into your processes?
AI doesn’t have a conscience. We have to make sure we always give it one when prompting.
What excites you the most about the future potential of AI in your field?
Bringing the customer’s reality closer to the company’s reality. The gap has gotten larger than ever.
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